Metaverse is now one of the topics that are being discussed because through the metaverse, people can enjoy the virtual world as if it were a real-world experience. Basically, the metaverse has no boundaries, meaning that it can cover all fields from economics, education, IT, and entertainment to business.
In the metaverse world, users can carry out many activities that are usually carried out in the real world but in the virtual form such as working, gathering, holding meetings, organizing various events, playing, shopping, watching concerts buying property assets.
What is Metaverse?
The metaverse is a virtual world where users can connect with each other, users in the metaverse world can carry out activities carried out in the real world from communicating, working, and playing to making transactions.
Metaverse is generally a term for a virtual universe that can be accessed through virtual reality (VR) technology. The term metaverse has also been used by futurists for a long time to describe the conditions under which humanity can be connected in a digital future.
There are at least 3 main components that must be present when accessing the metaverse world, they are:
- Augmented Reality (AR)
Augmented Reality or also often called AR is one of the main technological components in the metaverse world. This technology combines 2-dimensional and 3-dimensional objects in the virtual world and then projected them into the real world in real time.
- Virtual Reality (VR)
The main technological component in the next metaverse world is Virtual Reality or VR. VR is an environmental condition in the real world that is projected into the imagination in the form of a fictional environment. VR is a technology that allows users to interact with the projected results of the real-world environment in computer simulations.
- Artificial Intelligence (AI)
The next major technology component is Artificial Intelligence or AI. AI is artificial intelligence that is embedded into a system and can be managed scientifically. This artificial intelligence represents a simulation of human intelligence into a machine and programmed to think like a human.
Metaverse for Business Development
Metaverse opens up opportunities for free competition, where the fair competition will be created, and only high-quality products will win the competition. The metaverse in human life today is followed by a variety of new technologies that accompany it so that it will open up many new opportunities.
Then, what are the benefits of the metaverse for life, especially in the business field, and how do we take advantage of all the opportunities because of this metaverse?
Opening up new marketing opportunities
Metaverse is a virtual world where users will be represented by avatars and can do many activities ranging from shopping, socializing, and doing recreational activities to learning. On the other hand, the metaverse opens up some amazing marketing opportunities in this virtual world and there are already many products or businesses taking advantage of these opportunities. Many large companies are starting to use the virtual world as a sales channel and also a digital product storefront.
Metaverse in the development of the business marketing world also allows you to take advantage of marketing opportunities in many games. One example is a fast-food franchise product that sends characters who become their brand’s mascots into a game.
Virtual office space
The benefits of the metaverse by providing a virtual office space will make users feel like everyone is in the same room. Virtual office spaces transform remote work into virtual reality using avatars and mixed reality environments by providing fully customizable solutions for the needs of offices, events, virtual training, conferences, presentations, and trade shows.
Early uses of the platform focused on re-creating physical space. But over time, creative concepts powered by gamification and data from early use have led to the creation of more complex environments, and anyone with an internet connection can access these platforms.
Worldwide virtual tour
Today’s technology allows us to travel without having to be in a physical location. In realizing this, components of Augmented Reality and Virtual Reality are used. An immersive world with realistic content will elevate audiences’ imaginations and allow them to enjoy the location through a first-person experience that feels like they are actually there.
For business people, the metaverse offers advantages that help businesses attract more consumers. Metaverse users who enter the virtual world using Virtual Reality (VR) allow to try and explore various products in real time. In conclusion, the metaverse can remove the geographic barriers that exist in e-commerce today.
More than that, the ease of transactions through digital wallets can also make it easier for anyone to buy products or services. They can also get new storytelling experiences from businesses through 360° and 3D videos. For businesses, the metaverse can be a place to market their products and reach more consumers.
